Top 3 Website Must Have Features
Updated: Jan 27
Websites are available on a mass market level now more than ever before. Twenty years ago, a person had to actively invest in a professional web developer to create a website. Today, with many website template builders such as Wix.com, Squarespace.com, GoDaddy.com, and many other platforms, people are able to set up their own websites with a fraction of the cost of investment. Although the accessibility to create a website is more available, in addition to the decrease in cost, in order for a website to be successful in today's online noise, there are three website essentials to consider when building a website.
1. Website Content + Copywriting
Website content is the core of any website foundation. Website content can consist of creative or promotional writing, images, digital or downloadable documentation, product or service descriptions, communication forums, and links leading to more information or resources. Copywriting means to write in purpose of advertising a product or service. Similar to persuasion styled writing, this style of writing is usually unique to a specific target audience and therefore projects its own brand voice. Copywriting can also be referred to as "sales copy" or simply "copy". Content and copywriting provides the purpose for the website's existence and communicates and provides its' visitors with resources.
2. Brand + Design
Brand and design is the key factor as to how the website stands out from the many websites throughout the world wide web. Branding and design has the ability showcase a unique style or communication in copywriting and images to collectively tell a cohesive story to visitors, potential clients, and partners.
3. Mobile Optimization / Overall User Experience
Mobile optimization and overall user experience is vital to any website for obvious reasons. The first reason being that due to mobile email and social media, more online users will more than likely access a website via mobile device than on a traditional desktop. According to Blue Corona; Measurable Marketing Solutions, 75% of online users are accessing the world wide web from their phones. With these industry research statistics in mind, ensuring the website's user experience has mobile optimization is vital to achieve website objectives. The second and last reason for optimal user experience is because when any content and brand is clear in communication and convenient for website visitors, it creates a lasting impression on the overall experience with a showcased website.
Similar to persuasion styled writing, this style of writing is usually unique to a specific target audience and therefore projects its own brand voice. Copywriting provides the purpose for the website's existence and provides its' visitors with resources. Read More
Founder + Designer
Naia Geni is a freelance web designer and brand developer. Although the design firm was established in 2020, after studying at New York Institute of Art + Design, founder and designer, Naia Geni offers five years of experience within the industry of brand and graphic design.
About Launch Berry
Here at Launch Berry, our team provides branding and web design for your business or event. We pride ourselves on prioritizing small businesses and local brands, and when it comes to events, our team specializes in coordination and client experience.