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Copyrighting & Brand Voice is Key for Target Audience




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 1. ACCORDING TO DESIGN RESOURCES, A STAGGERING 94% OF FIRST IMPRESSIONS ARE RELATED TO A WEBSITE’S DESIGN

You know what they say, you can make a good first impression only once. In most cases, you can pull that off with a great website design that can have a long-lasting effect on how your visitors see your business and products.

On a similar note, data gathered by Blue Corona suggests that people will decide within 10 seconds whether they trust your company or not, judged solely on your site’s looks. Also, the same study from Blue Corona stated that users who can only spend a limited amount of time online would always choose to spend that time on a great-looking website rather than on a simple one.

Lastly, around 38% of visitors will stop going to your site if they find your design unattractive (SAG ipl).

WHAT DOES THIS MEAN?

It should be pretty clear that first impressions are crucial when it comes to the first few interactions between your website and your potential customer. So, making a good first impression in 2020 means having a beautiful and elegant design that catches the eye of your visitors.

HOW TO USE THIS TO YOUR ADVANTAGE?

The best way to drive the odds into your favor is to partner up with professionals who know exactly what kind of design will work best for your needs, sends the right message, represents your brand, and looks visually appealing guaranteeing that you make an excellent first impression.

2. MOST WEBSITE CREDIBILITY COMES FROM THE DESIGN (75%)

Just as already mentioned above, it takes only 10 seconds for your visitors to decide whether they trust you or not, based solely on your site’s design. Design helps your visitors decide whether you’re a legit business or another con-artist looking for a scam-opportunity.

To ensure that you look professional and trustworthy, a great and reliable design is a must.

Design is especially important in this aspect. According to Blue Corona, nearly half of users prioritize design when it comes to forming an opinion regarding the credibility of a business, and according to SWEOR, it takes them 0,05 seconds to form an opinion about your website after loading. That’s pretty fast, and sometimes, too fast to give businesses the space they need to make a great first impression.

Concept of a website dedicated to healthy food and diet. Design by PopArt Studio.

WHAT DOES THIS MEAN?

Again, this means that to create a successful website, you must aim for high-quality, functional, and elegant design.

HOW TO USE THIS TO YOUR ADVANTAGE?

Sit down with your web design agency and take a look at some of the best examples they have to offer and show them a few websites that you like. Give every option a thorough look and start coming up with different ideas together to create an eye-catching site.

3. OVER 70% OF USERS HAVE STATED ABANDONING THEIR SHOPPING CARTS DUE TO POOR USER EXPERIENCE

Aquent’s research suggests that the global rate for abandoning online shopping carts is 75.52% and that in the vast majority of cases, it’s because of poor user experience. Also, a SWEOR report has shown that 88% of users will never visit a particular site ever again if they had a bad experience with it.

Here’s one more if you need some more convincing about the importance of UX: 89% of consumers will go to your competitors if your site has poor UX. This means that, even though design overpowers usability when it comes to first impressions, in the long run, you need a functional site to keep your customers happy and coming back. That being said, here’s a more positive stat: according to Youpicom, UX can have an ROI of 100%, meaning, it’s totally worth the effort.

WHAT DOES THIS MEAN?

This means that beauty and function should go hand in hand in 2020. To catch your visitors’ eye, you need a website that looks great but to keep those visitors coming back, you need a website that’s functional and easy to use.

HOW TO USE THIS TO YOUR ADVANTAGE?

Consult with your agency and take a good look at your options that will improve the user experience elementsof your eCommerce website. See how you can create a more organized navigation system, how you can cut down on loading time, optimize the layout, and so on.

You’ll see that there are a lot of elements you can tweak and make sure to inspect every one of them.


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