Top Website Must Have Features
User experience: Visitors are really picky when it comes to user experience and if they don’t like your how your website feels/handles, they will leave it. This can result in poor traffic and sales which ultimately translate into less money.
As we mentioned above, the first thing you need to fix is mobile-friendliness since more and more sales are being made through mobile devices. As such, they should be a top priority for you as they directly affect your bottom line.
The best way to fix the problem is by redesigning the site or giving it a responsive design. The amount of money you will have to pay will vary based on different aspects, like content management system, size, and a couple of other features. Even though it can be a bit on the pricey side, it’s a must if you want to see an increase in your online sales.
YOUR WEBSITE IS JUST TOO SLOW
If you’ve been reading our blogs regularly, you know that visitors won’t stick around on a slow website.
Users generally expect a website to load in around two seconds and less. As such, having a fast website can help boost conversions and lead to more revenue.
Thus, if your website’s loading time is worse than optimal, you know that it’s a crucial feature that needs to be changed.
A sluggish website is something you can’t afford no matter the industry you’re in. Countless studies show that visitors won’t wait for a slow site to load anymore.
Websites that load in five seconds have a 35 percent lower bounce rate, i.e. single-page sessions, meaning the user leaves without checking out your other pages. If you have a high bounce rate, chances are, you are losing traffic and money because you also rank lower in the search results.
Fixing loading and page speed can be done in multiple ways. The simplest would be removing a couple of videos on your pages if they are content heavy. Compressing your images can also help you get a better loading time.
Also, you can opt for more complex fixes, however, those may require a developer. These include:
HTML code optimization
Reducing the number of redirects on the site
Reviewing hosting options
Lastly, there are complete services you can pay for which take care of the whole process.
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